b<>com is the first organization to have introduced an adaptive, dynamic real-time conversion solution onto the market which is the only way to offer all the benefits of real-time dynamic and adaptive conversion techniques, without any need for manual adjustment at the highest quality ever reached. In the beginning of 2016, b<>com addressed the issue of tone expansion (SDR to HDR), followed by the more complex issue of tone mapping (HDR to SDR).
These technologies won the NABSHOW INNOVATION AWARD in 2017 and the NABSHOW PRODUCT OF THE YEAR in 2019. Broadcast professionals including live production solution providers and broadcast network infrastructure specialists as well as video market leaders have chosen to work with b<>com solution already.